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Updated by Ralph Trayfalgar
Following the granting of the National Lottery operator license to Allwyn last month, the incumbent operator Camelot has challenged the UK Gambling Commission on the grounds of unfairness in their selection process. Now, Italian operator Sisal is considering joining the fray.
Since Allwyn Entertainment received the lottery license one month ago, it has promised substantial reforms in the industry and ensured that the lottery will be “resurrected” and benefit from a number of important benefits. Allwyn will lower the cost of the cheapest lottery ticket to £1 and expand the number of games available, all while increasing profitability and allocating more funds to charitable organizations.
Camelot has been in charge of the lottery selection process from the beginning of the first lottery selection procedure in 1994, but this is about to come to an end with the Allwyn appointment.
The operator asserts that the UKGC favoured Allwyn Entertainment in granting it the new contract, which will begin in 2024. A reply to the regulator’s denial of wrongdoing has been produced, in which it claims that its approach has been based only on merit.
Now, it’s possible that the other bidder in the process, Sisal, would seek to overturn the decision, perhaps joining a prospective complaint filed by Camelot with the High Court. Sisal and Camelot, on the other hand, appear to be at odds, since a minor adjustment in the tender terms may now offer the pair legal grounds to question the conclusion of the competition.
Sisal has not made any official moves as of yet. Flutter Entertainment, which is also the holding company for will known brands such as PokerStarsCasino, Sky Betting and Betfair, purchased Sisal for a total of £1.6 billion last year. It is possible that they would opt to dispute the UKGC decision, since it wants to ensure that its latest asset has a chance to compete in one of the world’s largest lottery markets.
UKGC stated that it is convinced that its selection process was based on clear criteria that drove the whole process, and that it was disappointed that Camelot opted to resolve the dispute in a court of law. The regulator went on to say that it had been successful in putting in place all of the necessary measures to maintain a level playing field for UK gambling.
As a result, it made its judgement on the basis of the unique merits of the enterprises involved in the case.